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Web Platform Media Middle East

ForbesMiddle East

The leading business and finance publication in the Middle East, bringing Forbes' legacy of journalism to the region.

Forbes Middle East — Cover
Overview

Redesigned Forbes Middle East's digital platform serving 2.4M monthly readers across 14 countries.

Led platform transformation including information architecture, CMS integration, design system, and performance optimization delivering 64% faster page loads.

Scope of Work
Research
Analytics review (43M views)
Stakeholder interviews (28)
Competitor analysis (12 sites)
Strategy
Information architecture
Content strategy
Card sorting (34 users)
Design
Design system (156 components)
Bilingual RTL support
Performance optimization
Impact & Results

Post-launch: 89% bounce rate reduction, 212% increase in pages per session.

Engagement Improvements
Engagement improvements across all metrics post-launch
89% bounce rate reduction
212% increase in pages per session
156% more newsletter signups
3:47
Avg session duration
71%
Mobile traffic
167%
Organic growth
Role

Product Designer

Agency

tentwenty

Scope

UX/UI, Web Design

Location

Dubai, UAE

Forbes Middle East — Article layout
Forbes Middle East — Interactive elements
Forbes Middle East — Full layout
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