DIFC

Dubai International Financial Centre — a leading financial hub connecting the economies of East and West.

Overview

A comprehensive digital platform redesign for the Dubai International Financial Centre, the Middle East's leading financial hub.

Focused on creating an intuitive digital experience that reflects DIFC's position as a world-class financial centre while serving its diverse stakeholder community.

Role

Product Designer

Agency

tentwenty

Scope

UX/UI, Digital Platform

Location

Dubai, UAE

Scope of Work

Research

Stakeholder interviews (56)

Competitive analysis (17 sites)

Customer journey mapping

Strategy

Information architecture

Content strategy (200+ pages)

Design system

Design

Interactive prototyping

Interface design

User testing (42 participants)

Impact

Streamlined workflows reduced time-to-information by 67% and increased license applications by 43%.

Top Friction Drivers

Key pain points identified through user research

Unclear licensing requirements

Abandoned applications

License comparison tools needed

45m

Application time

Before optimization

15m

Application time

After digital implementation

-67%

Time reduction

From 45 min to 15 min

+43%

Application increase

From 1,247 to 1,783 monthly

89%

User satisfaction

4.6/5.0 average rating

Impact & Results

Platform redesign achieved 72% bounce rate reduction and 218% increase in license applications in first quarter.

Session duration increased from 52s to 4m 38s. Form completion improved from 26% to 81%. Support inquiries decreased 58%. Mobile traffic grew from 34% to 64%. Page load times decreased 61% with Core Web Vitals green.

Business setup inquiries increased 156%. Events registration increased 93%. Platform supported 15,000+ concurrent users with 99.9% uptime. SEO organic traffic increased 187%. Stakeholder satisfaction improved from 63% to 91%.

DIFC

Skeuomorph